A Guide to Buying Off-Market Property in London

The most desirable properties in London are not always publicly visible. According to the Financial Times, over 60% of homes purchased in London’s ultra-prime market - typically those above £10 million are sold off-market. We believe this reflects the high demand for privacy and exclusivity at this level. These are known as off-market sales.

In this guide, we explore the meaning of off-market property, why sellers choose this route, and how buyers can gain access. More importantly, we outline how an experienced London buying agency like Eccord can help you access this section of the property market discreetly, strategically, and with confidence.

What Does “Off-Market” Actually Mean?

An off-market property is one that is available for purchase but not advertised on the open market. There are no online listings, no public viewings, and no traditional marketing campaigns.

Some of these properties have never been launched publicly, while others are quietly offered following a withdrawn listing or private instruction. Sellers may choose to go off-market to protect their privacy, to limit disruption, or to test pricing discreetly.

Whether the motivation is personal, financial or logistical, the result is the same: the only way to access these properties is through direct relationships and trusted representation.

Why Do Sellers Choose to Sell Off-Market?

Prime London sellers often have more than just the price to consider. For many, discretion, timing and control are equally important.

In some cases, high-profile individuals or international families seek to avoid media attention or unwanted speculation. Others may be managing personal life transitions, such as divorce, inheritance or financial restructuring, and prefer a more controlled and discreet sale process.

For many, going off-market allows them to engage only with qualified buyers introduced through trusted contacts. This limits disruption and ensures a quieter, more focused experience. At

Eccord, we are frequently approached by selling agents and private individuals seeking precisely this type of buyer.

What Makes Buying Off-Market Different?

At first glance, buying off-market may seem simpler. With fewer public listings and less visibility, it can feel like a calmer process. However, the reality is more complex and it’s important to approach off-market opportunities more strategically.

Unlike properties on the open market, comparable listings or competitive benchmarks can be harder to find. Valuation must be forensic and informed, using historic data, local knowledge, and an understanding of seller psychology.

Negotiation is also more nuanced. Sellers often prioritise certainty, discretion and speed, over marginal price differences. In these scenarios, having a buying agent who is respected and experienced can secure the advantage.

Finally, the logistics of the transaction itself require careful handling. Without the momentum of a marketing campaign, there is no formalised process. Progress depends on a proactive approach to due diligence, contract negotiation, and completion oversight - all of which can be managed seamlessly for clients with professional representation

How Can Buyers Access Off-Market Properties?

Gaining access to off-market property is not about searching harder. It is about working with someone who already has the relationships to be informed of the opportunity.

At Eccord, we are regularly approached with off-market homes because of our long-standing reputation in the market. Selling agents contact us directly when they need to place a property discreetly. Developers introduce units to us before launch. Private sellers, family offices, and professional advisors reach out knowing we represent qualified, motivated buyers.

Our clients benefit from this privileged network, combined with nearly two decades of market knowledge and a reputation for meticulous service and measured negotiation.

Should I Use a Buying Agent for Off-Market Property?

Yes, and in most cases, it is the only way to gain access.

Off-market opportunities are not typically shared with unrepresented buyers. Sellers and agents are selective about whom they approach, prioritising those represented by professionals with a proven track record.

At Eccord, our role is not just to introduce opportunities. We provide detailed briefing packs, assess true market value, and advise on everything from negotiation strategy to contractual terms. We manage the entire acquisition process with discretion and care, ensuring that every element, from access to outcome is in our clients best interest.

Over 67% of the properties we acquire are secured off-market, and in many cases, our clients are not the highest bidders. They succeed because they are the most prepared, best represented, and advised by a team known for its expert judgment and integrity.

Why Our Clients Buy Off-Market

Off-market property is well suited to buyers who value efficiency, privacy, and precision.

We often work with international clients establishing a London base, senior executives relocating quietly, investors acquiring long-term assets, and families seeking a very specific home without entering a public race.

For these individuals, the priority is not viewing dozens of properties. It is making the right acquisition, at the right time, supported by advisors who understand the market, the process, and their goals.

Final Thoughts

There is a misconception that off-market means inaccessible or exclusive for the sake of it. In reality, it is simply a more effective and strategic way to purchase property in London’s most competitive and highly regarded neighbourhoods.

To succeed in this space, buyers need more than awareness. They need representation. The kind that comes with access, expert insights, and the ability to secure the right property on the right terms.

As a leading London buying agent, Eccord delivers this with composure, confidence, and complete discretion.

To explore off-market opportunities and receive independent advice tailored to your brief, please get in touch for a confidential conversation.